Bonding, not branding

Following up on a little on a previosu presentation I gave on "how to blog, and why to blog, and then - why to read other people's blogs (and how)" (otherwise known as my blog-tags-rss presentation). Here's a succint case made by Nancy Schwartz on why you should read and search blogs - make sure to click to read the full article. It may make my post about how to set up feeds on Bloglines using Technorati make a little more sense.....